Social Media Consulting

“Someone” or maybe “everyone” has told you that you need to be on Facebook or Twitter or MySpace or Digg or, or, or….but you don’t know what it all means, which is the best, or even where to start.  Maybe you have an idea of what you want to do and don’t want to take the time to keep making the updates or posting on the sites.  Then turn it over to me.  We can discuss your personality, the goal of your business/organization, what your audience might be, and a few other details and then lay out a plan of action to break you into the social media world.  It can be done one site at a time or all together.  I can get you set up and turn it back to you, you can set it up and have me administer it, or I can set it up and administer it.  It is up to you and I work with what is comfortable for you so you get away from that overwhelmed feeling.  Where do we start?  Let’s have a no obligation conversation.

Tracking the success of your posts is of the utmost importance because it clues you in on what works, and what doesn’t. If the main goal of SMM is to drive traffic to your site to increase sales, you’ll want to keep spending money on ads, posts, and buy tiktok likes that help achieve that goal and ditch content that hinders your success. You can track ad and post success on Facebook through Facebook Insights, a free tool that can help you understand the social impact of your campaign in depth. Twitter can measure your ROI by tracking the actions people take after interacting with your ads through conversion tracking.
There are many other sites that offer social media analytics tools to help track your success, so do some research and pick the one that best fits your company’s needs. Trial and error with posts and ads on social media only makes for more focused, engaging and effective content down the road, but tracking your SMM efforts will save you money and time in the long run.

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